Everything you need to show up consistently across bio pages, your social presence, newsletters, collaborations, convention materials, and anywhere else your name appears. Quickly, on-brand, and without starting from scratch every time. That’s:

• An Author logo lock-up your pen name, designed

• A typography system — primary and secondary fonts, with guidance on how to use and pair them

• A colour palette with all relevant codes

• Graphic and atmospheric direction for illustrative and photographic elements

• A sourced graphics library containing those elements

• Guidelines on how to use your author brand

• An organized asset library with everything above, in every format you need for print and digital

Once we’ve aligned on fit and your studio window is reserved, we kick things off with a deep dive into you, your body of work, your genres, the persona you want to build or already have. From there, the studio week begins. You’ll receive a moodboard to sign off on before design starts, a full presentation midweek for feedback, and your completed Author Codex by end of week. Every step includes your input so nothing gets built in the dark.

Yes, and this is something we take seriously. Every image, texture, and graphic element included in your Author Codex is sourced with commercial licensing in mind. You’ll receive documentation outlining the usage rights for each asset so you always know exactly what you’re covered for.

Fonts are handled slightly differently. Some typefaces require individual commercial licenses that need to be purchased by the author directly, particularly for high-volume or merchandise use. Where this applies, I’ll flag it clearly and point you to exactly what you need. It may come at an additional cost, but you’ll never be left wondering if you’re covered.

No, and this is important to us. Every visual element in your Author Codex is designed by hand using professional design tools, licensed photography, and carefully sourced assets from independent creators. No AI-generated imagery. No synthetic illustrations. Nothing that compromises the integrity of your presence or the creative community that surrounds it.

Mostly just a sense of who you want to be. Private or center-stage? Understated or unforgettable? Or loud or bookish or mysterious or seductive and vampy. Or even witchy mountain hag, whatever’s true for you and the persona you want to present. Once we’ve confirmed fit and reserved your studio window, you’ll complete a detailed intake questionnaire that walks us through everything: your body of work, your genres, your goals, and the details that make your presence feel like you. No existing logos or brand assets required. We’re building from the ground up.

The Author Intensive is structured as two payments. 50% to reserve your studio window and 50% upon delivery of your Author Codex. This keeps things simple and ensures your spot is secured before work begins.

That’s exactly what those checkpoints are for. Two rounds of revisions are built into the process, so nothing moves forward until it actually feels right. You’re never signing off on something you’re unsure about just to keep the week on schedule.

The Compendium builds one series’ world. Author Branding builds you, the identity that stays constant no matter which series you’re currently promoting.

Yes, and many authors do. The two systems are built to sit together, not compete. Your series has its own world, and you have your own presence underneath it all. If you’re looking to tackle both in tandem, ask about a bundled discount.

It depends on whether they’re meant to be discoverable by the same reader. If your pen names are connected, even loosely, Author Branding covers all of them. If they’re fully separate personas, kept deliberately apart with no public connection between them, each one needs its own build. The whole premise of Author Branding is a single “you” underneath everything. If there’s no single “you” meant to be followed across both names, there’s no throughline to build.